Review Before Registering

• VENDORS WHO PREREGISTERED AT THE 2025 EXPO YOU DO NOT NEED TO REGISTER HERE! WATCH FOR AN EMAIL IN JUNE WITH YOUR BALANCE DUE AND NEXT STEPS.
• VENDOR REGISTRATION IS OPEN UNTIL ALL BOOTHS ARE FILLED! Registrations paid by 1/10/26 will be included in the program.
• All registrations will be processed in the order they are received. A confirmation email will be sent from glpedirector@gmail.com ASAP.  Please make sure to add this e-mail address to your safe senders list in order to receive your confirmation and all correspondence leading up to the expo. 
• Please review the 2026 Pet Expo MKE Floorplan. Registration requires you to note first, second and third choices for booth space.
• 2026 Booth Pricing – Every standard booth is 10’x10′ and includes a covered, skirted table and 2 chairs. NOTE: If you do not need a table and/or chairs, please note as such on your registration.
  • For Profit Businesses Featuring Products or Services
    • Standard Booth – Pet Related Product: $275
    • Standard Booth – Non Pet Related (not including Home Related Businesses)**: $550
    • ** Home Related Businesses – Thank you for supporting our expo! Exhibiting businesses will need to be a Silver Sponsor at minimum to exhibit. Sponsorships are limited to 10 in total. To learn more and to register, please visit our Sponsorship Opportunities.
    • Additional Booth: + $200
    • Corner Booth : +$75
    • Quad Booth (20×20) – Pet Related Product: $1000
    • Quad Booth (20×20) – Non Pet Related: $2000
  • Rescue, Shelter and Non-Profit:
    • Standard Booth-AWARE Member: $125
    • Standard Booth-Non-AWARE Member: $225
    • Additional Booth: + $125
    • Corner Booth: +$50
    • Quad Booth (20×20): $875
• By submitting the online application, you are reading and agreeing to the terms of Booth Rental Agreement.  To obtain the booth agreement, click on the following 2026 Vendor Agreement Policies and Procedures
• Become a Sponsor! Most Sponsorship Packages include booth space!
• ATTENTION CBD VENDORS! All must comply with the Wisconsin State Fair Park policy on CBD.  Please read their policy HERE before registering.  Any vendor at the expo not complying with their policy will be asked to leave. Please direct questions to the Wisconsin State Fair Park’s Event Services Department.
• To apply for booth space, complete the booth application online below.  If completed online, there is no need to print and mail in the application.  A confirmation email will be sent to the email address that is included with the registration.
• Payment Options:
• Check – Make payable to: AWARE.  Mail to Beth Enneking/Expo Director, 6732 Burma Road, Waterford, WI 53185.  No checks will be accepted after 1/2/2026.
• PayPal – Send funds to awarewisconsin@gmail.com.  Please include your organization name in the notes field of the transaction.
• Credit Card – Please request an Electronic Invoice by emailing glpedirector@gmail.com

• Booth spaces will be assigned and posted to the List of Exhibitors on www.petexpomke.com beginning 7/1/25 for all paid in full transactions. The Expo Team reserves the right to reassign booth space based on show needs. Paid in full Exhibitors by January 10, 2026 will be included in the printed expo program.
• The number of pet treat vendors will be limited based on final show size.  We further reserve the right to refuse applications.
• Exhibitor Move-In: Friday night, 5:00PM – 8:30PM and Saturday morning, 6:30AM – 8:30AM.  Show begins at 9AM!
• Wristband Vendor/Exhibitor Access – NEW FOR 2026: All vendor personnel will require a wristband for entry.
  • Non-Profit Vendors: 6 wristbands will be included with each non-profit vendor registration, and will be sent via USPS to the contact and address on the registration application prior to the expo. The vendor will be responsible for distributing the wristbands to their staff/volunteers.
  • For-profit Vendors: 4 wristbands will be included with each for-profit vendor registration, and will be sent via USPS to the contact and address on the registration application prior to the expo. The vendor will be responsible for distributing the wristbands to their staff/volunteers.
  • Additional Wristbands Available: Vendors can purchase additional wristbands for $3 each for staff/volunteers working in their booths. There are two ways to purchase:
    • Order via email from Beth at glpedirector@gmail.com. Please include the number of wristbands needed and whether you would like the them mailed via USPS or pick them up at at Exhibitor Will Call during move-in on expo weekend. An electronic invoice will be sent to collect payment.
    • Purchase at the Exhibitor Entrance during move-in or during the expo. The Exhibitor Entrance is located in the Dock area on the east side of the WI Exposition Center.  No discounts will be given through the public entrance.
• Rescues must show a relationship with a local humane society whereby you are actively pulling animals from the facility.   Pet Expo MKE’s producer is the Alliance of Wisconsin Animal Rehoming Efforts (AWARE).  Because of AWARE’s Mission, it is important that exhibiting rescues and shelters directly support homeless companion animals in Wisconsin.  Therefore, for exhibitor reference purposes, we require the names and contact information of two Wisconsin shelters from which the rescue pulls and rehomes animals.  At application time, information can be sent to glpedirector@gmail.com.  More information about AWARE can be found at www.awarewisconsin.com. 
• Pet Expo MKE is a fundraiser produced to provide assistance to and promote adoption of animals in the State of Wisconsin.
• Check out Vendor Info for Expo Day move in/out and other logistics.